AOL Time Warner: A Merger Gone Wrong |
ICMR HOME | Case Studies Collection
»
Business Strategy Case Studies Please note: |
||||
An Unceremonious Departure Contd...My case, it is about putting the company's interests first. This company cannot afford any distractions. There are a lot of challenges we face. We need to focus on those, not some debate about Steve Case." However, as the company's financial situation worsened, Case had no choice but to resign. With his departure, not a single top-executive was left on the AOL Time Warner board, who had actually taken part in executing the merger agreement in 2001. Declining share prices, reduced profitability, accusations of financial irregularities and customer unrest - all these had made one of the largest mergers ever in the history of the global corporate world look like a big mistake. Background Note
In October 1989, the company launched a private online service for all computer users in the US. The new service, identified by a blue triangle with a swirl in the center (the company's logo), offered games, e-mail, chat, news and travel information. In 1991, Quantum was renamed America Online and Case was appointed CEO of the company.
4] Compuserve and Netscape were leading interactive online service providers. ICQ was a leading instant messaging software developed by Mirablis Ltd. |
Case Studies Links:-
Case Studies,
Short Case Studies,
Simplified Case Studies.
Other Case Studies:-
Multimedia Case Studies,
Cases in Other Languages.
Business Reports Link:-
Business Reports.
Books:-
Textbooks,
Work Books,
Case Study Volumes.